Direct, or “guaranteed”, admissions policies are rapidly expanding among states, communities, and higher education institutions. These policies aim to streamline the application process for students, and, as a result, encourage those who hadn’t previously considered a college degree to apply. As estimated 400,000 first-generation and low- and middle-income students across 28 states received direct admissions offers for the 2024-25 school year.

Early research on direct admissions suggests that these policies can influence likelihood of enrollment and completion. An analysis conducted for the Common App’s direct admissions program found that direct admissions increases students' likelihood to apply to college, especially among students from low-income backgrounds, first-generation students, and students of color. Other studies have found that direct admissions improves college enrollment.

The National College Attainment Network (NCAN) recommends that states:

• Streamline or minimize the application process for students to the greatest extent possible, including by waiving application fees.
• Inform students that they have met the admissions criteria for in-state colleges and universities.
• Provide students with an estimated financial aid award so they can see how much they will have to pay to attend.

Additional Resources

• NCAN: Direct Admissions Best Practices
• State Higher Education Executive Officers Association (SHEEO): Direct Admissions - Policies and Practices to Improve Access