This year, in a number of ways, has been incredibly challenging, devastating, and hectic. The news cycle vies for our attention with the overwhelming issues of the day — namely, a deadly pandemic, a needed focus on combating racial injustices, and a highly
contentious political atmosphere and presidential election.
While moving your organizational goals forward may feel like an uphill battle, these times also reinforce the urgency with which we need to act to close equity gaps in college attainment. NCAN wants to help its members and students have their voices heard
on the broadest stage possible and aid in your ability to effectively advocate for students and your priorities.
That's why NCAN recently hosted two advocacy communications trainings led by Whiteboard Advisors, an communications firm focused on education policy. The sessions – now available on demand to NCAN members – offer best practices for your communications
in context of the crucial college attainment issues you are working on.
Training No. 1: How To Write and Place a Strong Op-Ed
The first session focused on op-ed writing, as one tool within your broader communications strategy. The session explained how to write a compelling op-ed and offered strategies toward successful publication.
One dimension to this session was to consider the process by which you produce items for publication. By creating a routine for approaching content development, you are more likely to be successful in communication initiatives. Specifically, as you approach
idea development, think of how your priorities relate to salient themes.
Great writing translates ideas into action. To help you in this process, NCAN created an op-ed guide with general tips and a concrete outline
to get you started.
Training No. 2: How to Effectively Communicate With Members of the Media
The second session focused on advice for working with the media. The presenters covered how to reach out to reporters and approach interviews. Moreover, the session advised on talking points, staying on message, and managing crisis communications.
A central theme to this session was that the media can be your messenger to the audience you are trying to reach and inform. Reporters want to know what is newsworthy, and you can help guide them to cover important issues. Share your experience and story,
but also make sure you have data and facts to support your arguments.
Lastly, tailor your message to just a few simple points; feel free to repeat yourself and drive your message home.
With these sessions, NCAN hopes our members will continue to elevate the priorities and stories that need to be heard by policymakers and other stakeholders who can impact our students’ success in postsecondary education.
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