Career Advising for College Students: Getting Started

Smiling college student studying in the library

Many NCAN members provide some career advising to the high school students they serve. Our goal is to provide strategies, tools, and resources to members who are interested in providing this programming to students already enrolled in a postsecondary institution.

Among members already engaged in this work, the career advising services provided to postsecondary students don’t vary that much from the services provided to high school students. What does differ is the end goal.

The goal of providing career advising to students in high school is to help them make decisions about potential majors, which postsecondary institution to apply to/attend, etc. The goal of career advising for college students is to ensure that they are well prepared for a career and the world of work.


Career Advising for College Students – The Basics

Which career advising services should your program offer? The below services are common components of career advising programming for college students.

Note: This list is not exhaustive, nor does it imply that all the activities listed below should be included in a career advising program.

Career and Self-Exploration

These are activities to help students learn about what they love and want to do, their values, and their skills. Activities include:

  • Researching careers of interest.
  • Learning about the educational and degrees/certificates necessary to enter and succeed in those careers.
  • Exploring the national and regional hiring forecast and earnings potential of these careers.
Decision-Making and Planning

These activities help students make career and educational decisions based on what they learned from the career and self-exploration phase:

  • Narrowing down the list of career areas and industries of interest.
  • Mapping out the education pathway(s) required and gaining real-world experience in these areas. Also, declaring a relevant major and/or minor if they have not already done so.
  • Creating a career plan with concrete goals and objectives.
  • Beginning to develop their “brand” and professional profile by:
    • Crafting a preliminary resume, cover letter, and thank you notes.
    • Creating a LinkedIn profile.
    • Learning job search strategies.
    • Creating and practicing an “elevator speech” to succinctly describe the type of career they hope to pursue or their qualifications for a specific job/role.
    • Developing or honing interviewing and networking skills.
  • Offering opportunities for students to build social capital and professional networks through:
    • Mentors or coaches who can offer general or industry-specific coaching and guidance.
    • Informational interviewing opportunities.
    • Access to job fairs that can expose students to a broad variety of careers.
Engaging in Career-Related Experiences and "Launching"

On-the-job experiences can expose students to a variety of jobs, help them gauge the fit of specific career paths, and enable them to build out their social and professional networks. Some of these activities might include:

  • Encouraging students to have real-world experiences such as:
    • Internships or micro-internships.
    • Job shadowing.
    • Research opportunities – during the summer or school year, on or off campus.
  • Tweaking or customizing “marketing” materials depending on the job (e.g., resume, cover letter, elevator speech).
  • Launching a job search toward the end of their postsecondary experience and the completion of a degree.
  • If appropriate, helping a student make decisions about potentially pursuing a graduate degree or joining relevant professional associations or networks.

It’s important to encourage your students to visit their on-campus career centers. Although your students are fortunate to have career advising services through your program, college career centers specialize in career advising and may have a much broader array of resources, tools (most of which should be free to enrolled students), internship and job opportunities, resume writing workshops, etc., to complement the support your program offers.

At what point in a student’s college career should each of these services be offered? It depends. Many programs offer a “lite” version of most of these services during a student’s first year, with deepening intensity each year after that, depending on the scope and sequence of a program’s advising services.


Working with First-Gen Students

Research shows that “even with identical credentials, first-generation graduates have more trouble getting jobs than their better-coached and better-connected classmates.” Many first-generation students can’t turn to their families for help, since their educational and work experiences might be quite different. This makes the career advising done by NCAN member organizations that much more important.

Some NCAN member programs are helping their first-generation students navigate additional workplace challenges, including stereotype threat, impostor syndrome, and navigating the workplace without losing one’s own identity(ies). Some students come from communities with cultural norms that do not align with those of the generally accepted American workplace culture. Others might feel like “impostors” in certain professional situations – like they do not belong, deserve to be in, or are not as educated as their colleagues. Still others are stereotyped by colleagues based on those individuals' biases.

Advisers from NCAN member programs work closely with their students to help them leverage their personal assets in the workplace and understand how to navigate workplace culture without losing their own identities.

VIDEO: This NCAN webinar recording includes some discussion of how some members are helping their students navigate and resolve this dichotomy.

In addition to preparing students for workplace experiences, some organizations also provide support to the employers that host their students. They provide orientation to employers on how to engage with students from increasingly diverse backgrounds and to celebrate and integrate their differences into the workplace.


Additional Information and Resources

NCAN Tools
Relevant Organizations
  • American Association of State Colleges and Universities (AASCU) is an association of over 400 colleges and universities that, among other things, aims to expand student access, success, and opportunity, and promote world-class teaching and experiential learning tied to career advancement.
  • Advising Success Network (ASN) is a partnership among five organizations that support educational change and improved student outcomes through a holistic approach to addressing the operational, programmatic, technological, and research needs of colleges and universities in direct support of a more equitable student experience. One of ASN's focus areas is career advising.
  • NACADA, The Global Community for Academic Advising is a membership organization geared toward individuals who are professionally engaged in academic advising, including career advising. The NACADA Journal and the Clearinghouse provide links and a search engine enabling users to access relevant articles. NACADA also has a learning community specifically for career advisers with links to research, articles, tools, etc. Some links are only accessible to NACADA members.
  • National Association of Colleges and Employers (NACE) is a membership organization that connects college career services and other staff with business solution providers. The website contains a wealth of information including employment forecasts, hiring and trends in the job market, starting salaries, recruiting and hiring practices, and identifies best practices and benchmarks. Of particular interest are the NACE competencies for career readiness.
  • National Career Development Association (NCDA) provides professional development, publications, standards, and advocacy to practitioners who work in the career advising field. The website provides information on training and credentialing opportunities and is primarily geared towards the profession of career counseling and advising.
Reports and Research
Assessments and Tools
Career and Interest Inventories
  • Focus2Career: Focus2Career guides students through an intuitive career and education decision-making model to help them choose majors, explore occupations, and make informed career decisions. The process engages students in the career planning process, helping them to plan for and achieve career success.
  • My Next Move:  This is a free resource sponsored by the US Department of Labor that allows a user to:
    • Search by careers to understand what a job entails, the education required, job outlook, and many other factors about what it “takes” to succeed in this career.
    • Search by industry to understand what types of jobs are available in each industry and how to enter and succeed in that profession.
    • Complete the O*Net Interest Profiler, which takes users through a series of questions to identify their interests and how they might relate to the world of work.
  • Strong Interest Inventory: This is a career self-assessment tool that measures a student’s interest and helps them evaluate potential careers or a college major.
  • You Science: This platform is a career discovery tool that measures the aptitudes, interests, and talents of a user and matches them to potential careers.

Resources Specifically Relevant for Working with First-Generation Students

  • Y'all Hiring?: The Black Teen's Guide to Navigating Employment: This book provides a culturally relevant guide for Black youth seeking employment. Elements of the book focus on how Black youth can maintain their cultural integrity while planning their professional elevation and balancing work-life obligations.
Reports and Research
Assessments and Tools
  • College Success Roadmap: This checklist from First Rise provides a foundation for academic and professional goal setting for first-generation students. Although the roadmap covers academic, leadership, and professional development, there are tangible items on the checklist that can bring awareness to first-generation students for what they should be looking out for and investing their time in during each year of college.
  • HandShake: This app is widely communicated to first-generation students at many colleges and universities as a helpful tool to explore careers and help land internships/jobs. While the app is not geared towards the use of only first-generation students, it is highlighted on career center pages for first-gen students at many universities.